- BBC News World
In a decision that has caused an earthquake in the Hollywood industry, Warner Bros. announced this Thursday that the 17 films that will be released in 2021 in the US will be able to be seen at the same time in theaters and on the streaming platform HBO Max .
The studio adopted this measure due to the difficulties that the coronavirus pandemic is causing it when it comes to showing its new productions in conventional cinemas.
A few weeks ago, Warner Bros. had already announced that it was going to release “Wonder Woman 1984” in December. at the same time on HBO Max and in theaters.
Now it has decided to do the same with all its premieres scheduled for 2021, which include films such as “Dune”, “Matrix 4”, “Godzilla vs. Kong”, “The suicide squad” and Lin-Manuel Miranda’s adaptation of the musical “In the Heights” (“In a New York neighborhood”).
“In the unprecedented moment we find ourselves in, we needed a creative solution to serve our fans, our filmmakers and our exhibitors,” said Ann Sarnoff, CEO of WarnerMedia Studios.
Sarnoff assured that it was a “one year” plan designed for those viewers who do not feel comfortable returning to theaters due to the pandemic.
HBO Max – owned by AT&T Inc., like Warner Bros. – is available only in the United States, and the studio’s 17 films planned for 2021 are expected to hit theaters internationally.
The studio confirmed that in the US the movies will be available from the day of their release for one month to HBO Max subscribers at no extra charge. Then they can only be seen in the rooms and then they will return again to the digital platform.
Analysts believe that the decision by Warner Bros. will increase the tension between Hollywood studios and exhibition networks, which due to the coronavirus have been forced to close most of their theaters in the US, since many Movie premieres have been postponed.
The announcement made this Thursday the price of the shares of the main US cinema chains will fall.
Variety magazine notes that this decision by Warner shows how the pandemic “It has dramatically changed the power dynamics between studios and showrooms“, and although the vaccines for covid-19 arrive “that balance of power may never favor theaters again.”
Meanwhile, The Hollywood Reporter ensures that the measure will surely “take by surprise” the chains of cinemas in the US and that, despite the fact that Warner assures that it is a temporary move, it may have implications in the long term. .
Until now, the studios have promised to wait between 70 and 90 days to release their films on streaming platforms.
Adam Aron, president of AMC Entertainment, the world’s largest movie theater chain, said that it appears that Warner “intends to sacrifice a significant portion of the profitability of its film studios and that of its production partners and filmmakers to subsidize the start-up of HBO. Max “.
This streaming platform began its journey in the US last May.
“We will do everything in our power to ensure that Warner does not do it at our expense,” Aron said in a statement.
Warner Bros, is not the only studio that, in the midst of the coronavirus pandemic, is changing the rules of distribution of its films.
A few months ago Universal reached an agreement with the AMC cinema chain to be able to stream its films just 17 days after they reached traditional theaters.
In addition, this year Disney launched Mulan on its Disney + streaming platform, but without including it as part of the subscription. To see the film, the cost in the United States is around US $ 30.
Now you can receive notifications from BBC Mundo. Download the new version of our app and activate them so you don’t miss out on our best content.
Many Thanks To The following Website For This Valuable Content.
Warner Bros. announces that all of its films will be released in 2021 simultaneously in theaters and streaming in the US.