The summer battle of the blockbusters already has a winner

VALENCIA. This summer the cinema has lifted the anchor that it touched and almost sank during a 2020-2021 academic year. The restrictions and the different waves created a gap between autonomous communities that kept the rooms open and others that did not, a contrast that became even more serious when the comparison was with the United States and other European countries. Like dominoes, Spanish cinemas opened without being able to premiere the releases of the blockbusters juicier than the large distributors have in their drawer since the start of the pandemic. This summer was the beginning of something different, of something better: the beginning of the recovery has translated into one of the summers with the greatest releases in memory.

Although the summer period, like Christmas, tend to be the busiest, the different editions of the Film Festival had somewhat seasonally adjusted the distribution of big-budget titles, which ended up being distributed throughout the year to stay for a dozen weeks and be able to make your way without major competitions. But this summer it wasn’t going to be like that. More than fifteen films compete to win the attention of the popcorn public and to monopolize the summer terraces. All distributors have thrown in the rest, which they will complete in an autumn in which they will not slow down. But who has won the box office battle?

Before going with the particular data of each film, two issues should be noted. First, that the distribution windows have been blown up. If the years before the pandemic were able to extend simultaneous world premieres, the new American audiovisual context (in which Disney and Warner treat the cinema window and its platforms equally, so the film can be pirated in Spain at the same time that it is released in theaters). Second, that in absolute terms, this summer has not met expectations, which have proven pessimism since the beginning of the pandemic. Although July has been a good month, August has already been in charge of lowering the graphs.

That which. There is already a winning film in this particular battle for the box office: Fast&Furious 9, which also stands as the most viewed title so far this year. They already accumulate 1,514,605 ​​viewers and almost 9.5 million euros collected. In its eighth week in theaters, it maintains the highest ratio of viewers per theater per week. Only one movie could do something similar to match it, The Suicide Squad, which in its third week already comfortably surpasses half a million viewers and is close to 3.5 million in accumulated collection. How it maintains the public’s attention as the next few weeks go by, and the media relevance that premieres such as Dune, After, Evil one O Shang-Chi and the legend of the ten rings.

On the other hand, the battle in Spanish cinema should not even be qualified that way To all train. Destination Asturias It is unrivaled and ranks as the second most watched film of the year, a milestone that hardly any other can snatch away with 1,252,107 viewers and more than 7 million euros in gross. More than double the second great premiere of the Spanish comedy, Operation Shrimp, which despite having deployed a particularly aggressive campaign has not managed to close the gap. Derailed, which premiered last week, points to even worse results, although they are still large collections more than notable for national productions.

Among those who come out of the summer with their arms raised, Time, by M. Night Shyamalan, Baby Boss: Family Business, and Black Widow, who has not noticed as much as Cruella the simultaneity of screens.


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The summer battle of the blockbusters already has a winner