Demand and a new way of consumption

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Without a doubt, she was no longer comfortable with her role and that was evident. His statements, weeks before the premiere of Black Widow, which stated that the treatment of his character in the film Iron Man 2 had been heavily sexualized, it was the kickoff of his dissatisfaction with the image of his role. Although he clarified at the time that the film played by Robert Downey Jr. He was over ten years old, he couldn’t help but fall into the discomfort of feeling that something was not right. In the same way, he made claims regarding the wardrobe of his last film.

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Scarlett Johansson with Robert Downey Jr. in the movie Iron Man 2

But the troubled relationship ended up breaking when Scarlett denounced Disney for breach of contract. According to her and her lawyers, they allege that they scammed her, since Disney sold the movie of Marvel Black Widow on your streaming service Disney+while the movie was still in theaters. Marvel and Johansson They agreed four years ago that their compensation would be based on the sale of movie tickets. The actress and her legal team have argued that the simultaneous release of Black Widow on Disney+ box office revenue declined.

Black Widow from Marvel Studios | New Official Trailer (Subtitled)

Following the complaint of Johansson, Disney came out with the spike caps, stating that the actress’ lawsuit was “especially sad and disturbing due to her callous disregard for the horrible and lingering global effects of the Covid-19 pandemic.” This low blow on the part of the company of the mouse tried to base the incorporation to Disney+ of the film for “humanitarian” reasons: despite the opening of cinemas, not all people felt safe to attend for fear of the scourge of the pandemic, especially if they had pre-existing diseases. The platform provided the ease of accessing movies released in cinemas.

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While is true that Johansson was privileged to have a job throughout the pandemic, it must also be said that this situation is not a reason for a company as powerful as Disney don’t pay your actors what is due. We must bear in mind that streaming platforms are here to stay, being another way of consuming cinema and ultimately, all the profits generated within the service will be for the content distribution company, with the actors and directors of said not obtaining any benefit. films.

In your opportunity, Emma Stone was the subject of rumors as he found himself in a situation identical to that of Johansson, assuming that the actress would follow in the footsteps of the former Black widow, but it was not like that. Stone signed a deal for the movie sequel Cruella, earning praise from her employers for her contributions as a “creative partner.”

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Emma Stone signed a contract with Disney for her next film

Emma Stone closed a contract with Disney for her next film “Cruella 2”

But Scarlett It is not Emma and the Brothers Joe and Anthony Russo (film directors Captain America: The Winter Soldier, Captain America: Civil War, Avengers: Infinity War and Avengers: Endgame) are closer to Johansson what of Stone. The Russo have come to a standstill in their negotiations to direct another Marvel in the context of the lawsuit filed against Disney. The uncertainty in the release model of the films, generated a rethinking of the distribution conditions of their next work and how they would be paid.

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Brothers Joe and Anthony Russo, directors of Avengers Endgame

Brothers Joe and Anthony Russo, directors of Avengers Endgame

While Disney tries to bring the lawsuit to Johansson from the jurisdiction of California to that of New York To raise it in an arbitration court, which would conveniently be private and confidential, thus protecting the “prestige” of the mouse brand, voices continue to add questioning this form of contract, making the conflict an impossible topic to avoid.

Johansson installed a valid and important debate within Hollywood: Is it fair for production companies not to share their earnings from views on streaming platforms in terms of release weeks for those movies?

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Demand and a new way of consumption