The rebellion against the “cynical diet” of Will Smith and the lucrative business of the ‘before and after’ of the famous | Celebrities

“I’m going to be honest with all of you, I’m in the worst shape of my life.” On Tuesday, Will Smith announced on Instagram that he would be partnering with YouTube, where he recently launched a vlogging channel, for a new series dedicated to regaining his “health and well-being.” On the YouTube show, Smith will try to shed the weight he has gained by eating “early morning muffins” during the course of the pandemic. To announce this new reality show, the 52-year-old interpreter wore nothing more than a boxer and posed in an exaggerated way. A boomerang that came after a photo uploaded the day before in which the movie star also showed her belly and stating that she was in the worst physical moment of her life.

After the first post, the initial revelation of Smith’s body received praise from other celebrities and fans in the comments section for showing his body, something that earned him identification from his followers (more than 53 million on Instagram), people who, like him, have also gained weight during their quarantine, but it was the next post and his determination to turn his process of getting rid of a small michelin into a spectacle that has launched a rejection campaign.

“Regardless of the fact that this is the ‘worst’ version of Smith’s body, his belly is still relatively small and apparently straight,” they lament from an opinion column in The Daily Beast who calls the interpreter’s post-quarantine diet “cynical” and sees his followers as detrimental to his being ashamed of an apparently normal body. “The coverage of this photo shoot in the mainstream media was overwhelmingly positive and has not taken into account the implications of this type of message for people who are more overweight than Smith,” writes Kyndall Cunningham. “The effect of that seemingly ‘real’ and ‘refreshing’ moment prior to the announcement of a corporate-sponsored body transformation 24 hours later puts the whole social media trick into perspective and reveals the dark side of the celebrities they share on excess ”, writes the journalist.

The text of the publication echoes the testimony of activists who have also criticized the lucrative ways of exploiting the body insecurities of followers through the power of celebrities. “Will Smith is not ‘hugging his body,'” says activist Dana White. «He sees a fairly ordinary body as ‘the worst shape’ of his life and publicly declares, as one of the highest profile celebrities in the world, that his body needs to be fixed because he has no visible abs while millions of people died to around us, “he added about it.

Smith isn’t the first celebrity to advertise and benefit from weight loss. From Oprah to Valerie Bertinelli to Carlota Corredera, celebrities, mostly women, have partnered with weight loss programs and embraced their transformations in their public narratives. In the age of social media, most of the negative response to this phenomenon has gone to figures like the Kardashian / Jenner clan and their circle of models and influencers who promote quick detox teas and waist trainers as ways. to achieve their impossible – toned bodies that the general public attributes mainly to plastic surgery and Photoshop, but they do not tend to attack other stars who also normalize and negativeize the relationship with our body.

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The rebellion against the “cynical diet” of Will Smith and the lucrative business of the ‘before and after’ of the famous | Celebrities